Browsing Marketing and Supply Chain Management by Author "Flowers, Allison"
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Mastering Branding Application: The Relationship Between University Branding and Program Enrollment
Flowers, Allison (East Carolina University, 2018-05-01)In recent years, university enrollment, in particular that of Master of Business Administration programs (MBA), has experienced a noticeable decline. Though there are a number of factors that may affect enrollment rates, ...