Browsing College of Business by Title
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Marketing Development with New Detroit Resto-Mods
(2015)This project gave me the ability to combine the two different types of Senior Honors Projects, the research-based thesis paper and the creative endeavor. I started out doing research into the company New Detroit Resto-Mods, ... -
Measuring Importance, Performance, and Frequency of Green Initiatives among North Carolina Bed and Breakfast Operators: A Pilot Study
(East Carolina University, 2013)A bed and breakfast (B&B) is a house or small hotel where someone can rent a room for a price that includes breakfast the next morning (Bed and Breakfast, 2012). According to Tsai (2008), green hotels are lodging facilities ... -
THE RELATIONSHIP OF ORGANIZATIONAL QUALITY MANAGEMENT PRACTICE WITH SUPPLY CHAIN RISK MANAGEMENT PROGRAM MATURITY
(2015)Various companies covering a wide variety of industries are ISO certified. Because ISO is intended to unify and improve business practices as a whole, the question raises itself: Are companies who are ISO certified better ...