Browsing College of Business by Subject "Marketing"
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Marketing Development with New Detroit Resto-Mods
(2015)This project gave me the ability to combine the two different types of Senior Honors Projects, the research-based thesis paper and the creative endeavor. I started out doing research into the company New Detroit Resto-Mods, ... -
Mastering Branding Application: The Relationship Between University Branding and Program Enrollment
(East Carolina University, 2018-05-01)In recent years, university enrollment, in particular that of Master of Business Administration programs (MBA), has experienced a noticeable decline. Though there are a number of factors that may affect enrollment rates, ...