Browsing Psychology by Subject "Safety belts"

Now showing items 1-1 of 1

  • The behavioral impact of an advertising campaign to promote safety belt use. 

    Cope, John G.; Moy, Sheryl S.; Grossnickle, William F. (East Carolina University, 1988)
    Safety belt use was observed at one restaurant during McDonald's "Make It Click" promotional campaign. Following baseline, the program was monitored without intervention. During the final 2 weeks of the campaign an incentive ...