Browsing by Subject "Athletes"
Now showing items 1-4 of 4
ATHLETE BRANDING: THE PERCIEVED IMPACT OF ESTABLISHMENT AND COMMUNICATION OF COLLEGIATE ATHLETE’S BRAND IMAGE THROUGH SOCIAL MEDIA (East Carolina University, 2017-05-05)Athlete branding is defined as a public persona of an individual athlete who has established their own symbolic meaning and value using their name, face or other brand elements in the market (Arai, 2014). A brand image is ...
Clinical Inquiries: Do preparticipation physical exams reduce morbidity and mortality for athletes? (East Carolina University, 2005)This article reviews research to determine if preparticipation physical exams reduce morbidity and mortality for athletes.
(East Carolina University, 2019-04-23)Employers have reported difficulty in finding employees who possess the skills needed to be successful. Surprisingly, the skills to which employers are referring are not the technical skills one would assume; instead, the ...
Exploring the Challenges of Elite African American Male Athletes at Predominately White Universities: Three Descriptive Case Studies (East Carolina University, 2019-12-09)In American society, sports participation is viewed through many lenses. With both college and professional teams, sports are popular entertainment that rivets millions of people and is discussed passionately. It is a major ...