Now showing items 1-8 of 8

    • B Sweet Socials 

      Clayton Paul (East Carolina University, 2022-05-06)
      I chose to create social media pages for my mother's small business and analyze the effect her new online presence had on sales. I took down data on our number of orders as well as the number of followers on our pages to ...
    • BRANDING THE NORTH CAROLINA MUSEUM OF ART : PLANNING AND IMPLEMENTING A PUBLIC IDENTITY 

      Cranford, Christine (East Carolina University, 2013)
      This dissertation examines the North Carolina Museum of Art's planning and implementation of a brand identity. To understand the planned identity, I studied the intentions of the Museum's leadership, of the architect who ...
    • ¿Como se llama? What's in a library name and logo? 

      Simpson, Susan; Ketterman, Elizabeth; Coghill, Jeffrey (2005-05-17)
      The branding project resulted in some experiences that are worth sharing with other libraries that may choose to embark on an effort to create a library identity: • Use existing expertise in the organization • Be ...
    • Exploring the Role of Photography in Agritourism Marketing 

      Joyner, Leah (East Carolina University, 2014)
      the purpose of this study is to explore which elements of photographs used in the marketing of agritourism are most effective at reaching consumers. The application of the grounded theory method serves as the methodology ...
    • Factors Influencing Brand Loyalty to Craft Breweries in North Carolina 

      Murray, Alison K. (East Carolina University, 2012)
      In 2005 North Carolina passed a law allowing breweries to give product samples to employees and guests. The law also changed the definition of a malt beverage and increased the amount of alcohol by volume (ABV) from 6%ABV ...
    • Marketing Development with New Detroit Resto-Mods 

      Schachle, Brendan (2015)
      This project gave me the ability to combine the two different types of Senior Honors Projects, the research-based thesis paper and the creative endeavor. I started out doing research into the company New Detroit Resto-Mods, ...
    • Mastering Branding Application: The Relationship Between University Branding and Program Enrollment 

      Flowers, Allison (East Carolina University, 2018-05-01)
      In recent years, university enrollment, in particular that of Master of Business Administration programs (MBA), has experienced a noticeable decline. Though there are a number of factors that may affect enrollment rates, ...
    • Rebranding a Wedding Videography Small Business Through a Public Relations Campaign 

      White, Alita (East Carolina University, 2021-05-28)
      In 2017, Alita White founded Awe Media as a wedding videography business. Since then, she has had mediocre success with social media engagement and advertising online to consumers. This project seeks to understand whether ...