Browsing by Subject "Personal Brand"
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ATHLETE BRANDING: THE PERCIEVED IMPACT OF ESTABLISHMENT AND COMMUNICATION OF COLLEGIATE ATHLETE’S BRAND IMAGE THROUGH SOCIAL MEDIA
(East Carolina University, 2017-05-05)Athlete branding is defined as a public persona of an individual athlete who has established their own symbolic meaning and value using their name, face or other brand elements in the market (Arai, 2014). A brand image is ...