Now showing items 1-5 of 5

    • ATHLETE BRANDING: THE PERCIEVED IMPACT OF ESTABLISHMENT AND COMMUNICATION OF COLLEGIATE ATHLETE’S BRAND IMAGE THROUGH SOCIAL MEDIA 

      Montaquila, Ashley (East Carolina University, 2017-05-05)
      Athlete branding is defined as a public persona of an individual athlete who has established their own symbolic meaning and value using their name, face or other brand elements in the market (Arai, 2014). A brand image is ...
    • Big League Social Media: Cultivating Community Online 

      Weingartz, Ashley (East Carolina University, 2018-12-07)
      Given the growing attention from researchers and practitioners, this case addresses a timely problem many non-profit sport organizations face: social media management. Due to a lack of technical skills and knowledge, many ...
    • Find Your Voice Final 

      Best, Emma G; Abercrombie, Claire; Jarvis, Olivia; Jessee, Allie; Sasser, Georgia; Talbert, Gracie (East Carolina University, 2022-05-06)
      Find Your Voice is a student led organization that has been active since the fall of 2019. The group focuses on educating the community about sexual assault and its ramifications, advocating for survivors, and empowering ...
    • Social Media and Democracy: How Do Facebook Videos Affect Individuals' Political Values? 

      Phillips, Anna Shuford (East Carolina University, 2016-12-05)
      One of the greatest innovations in the 21st century is the high level of accessibility to information via forms of media such as Facebook, Twitter, and online news services. In this scholarly article, the intent is to ...
    • Social Media, Social Support and Mental Health of Young Adults during COVID-19 

      Longest, Kaitlyn; Kang, Jin-Ae (2022-02-21)
      The current study examines the impact of COVID-19 on the mental health among young adults in the US, how they use social media and the social support they obtain from the online environment, and the effect on their mental ...