Browsing by Subject "marketing"
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Like, Share, Tweet: Using Campus Recreation and Wellness Social Media to Better Understand Effective and Engaging Marketing Strategies
(East Carolina University, 2021-05-28)Effective social media marketing is a vital tool essential for organizations to facilitate brand growth and development. This project has been developed to create a marketing portfolio for the Communications and Promotions ... -
THE MARKETING OF STORE CREDIT CARDS TO COLLEGE-AGED STUDENTS
(East Carolina University, 2018-12-07)This study explores college students’ use of store credit cards. Marketing mediums used to advertise store credit cards are identified. Some other findings of this research include store credit card ownership, store credit ...