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Author | Zinko, Robert | |
Author | de Burgh-Woodman, Helene | |
Author | Furner, Zhan Zhang | |
Author | Kim, Soo Jung | |
Date Accessioned | 2022-06-22T17:44:37Z | |
Date Available | 2022-06-22T17:44:37Z | |
Date of Issue | 2021-03 | |
ISSN | 1546-2234 | |
Identifier (URI) | http://hdl.handle.net/10342/10721 | |
Language | en | en_US |
Subject | Consumer Behavior | en_US |
Subject | E-Commerce | en_US |
Subject | Purchase Intention | en_US |
Title | Seeing is Believing: The Effects of Images on Trust and Purchase Intent in eWOM for Hedonic and Utilitarian Products | en_US |
Type | Article | en_US |
Identifier (DOI) | 10.4018/JOEUC.20210301.oa5 | |
Journal Name | Journal of Organizational and End User Computing | en_US |
Journal Volume | 33 | en_US |
Journal Issue | 2 | en_US |
Article Pages | 85-104 | en_US |