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    AuthorLong, Patrick (2)Adams, Chris (1)Joyner, Leah (1)Murray, Alison K. (1)Rubright, Heather L. (1)Subject
    Sustainable tourism (6)
    Sustainability (3)Marketing (2)Agritourism (1)Agritourism--Marketing (1)Attractions (1)Aviator Brewery (1)Beer tourism (1)Brand loyalty (1)Brand loyalty--North Carolina (1)... View MoreDate Issued2010 (3)2014 (2)2012 (1)Has File(s)true (6)

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    Factors Influencing Brand Loyalty to Craft Breweries in North Carolina 

    Murray, Alison K. (East Carolina University, 2012)
    In 2005 North Carolina passed a law allowing breweries to give product samples to employees and guests. The law also changed the definition of a malt beverage and increased the amount of alcohol by volume (ABV) from 6%ABV ...
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    Exploring the Role of Photography in Agritourism Marketing 

    Joyner, Leah (East Carolina University, 2014)
    the purpose of this study is to explore which elements of photographs used in the marketing of agritourism are most effective at reaching consumers. The application of the grounded theory method serves as the methodology ...
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    Consumer Purchasing in Sustainable Tourism : Attraction Sustainability and Its Impact on Decision-Making 

    Rubright, Heather L. (East Carolina University, 2014)
    The green movement has generated an increase in research on consumer behavior towards green products and services. The purpose of this study was to explore the factors that influence consumers to choose sustainable attractions ...
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    Center for Sustainable Tourism, Division of Research and Graduate Studies 

    Long, Patrick (2010-02)
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    Sustainable Tourism: New Zealand - Aotearoa 

    Adams, Chris (2010-01)
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    Sustainable, Community-Driven,Economic Well-Being 

    Long, Patrick (2010-01)

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