Browsing English by Subject "Technical communication"
Now showing items 1-9 of 9
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BRANDING THE NORTH CAROLINA MUSEUM OF ART : PLANNING AND IMPLEMENTING A PUBLIC IDENTITY
(East Carolina University, 2013)This dissertation examines the North Carolina Museum of Art's planning and implementation of a brand identity. To understand the planned identity, I studied the intentions of the Museum's leadership, of the architect who ... -
Chronic Illness Narratives Through Facebook
(East Carolina University, 2014)The Internet has changed the process by which illness meanings are created and brought into the everyday lives of those who struggle with a chronic condition. More importantly the rapid rise and use of electronic groups ... -
CULTURAL TARGETING OF BREASTFEEDING DISCOURSE FOR AFRICAN AMERICAN WOMEN
(East Carolina University, 2012)This dissertation explores cultural factors that may influence African American women's breastfeeding choices and experiences as well as how those developing breastfeeding discourse for African American women target this ... -
Decolonizing Education : A Critical Discourse Analysis of Post-Secondary Humanities Textbooks
(East Carolina University, 2012)This dissertation examines nine post-secondary humanities textbooks published between 2001 and 2011 using an approach that includes both qualitative and quantitative methodology to analyze the written and visual content ... -
ETHOS AND COOPERATIVE BEHAVIOR : AN EXPLORATION OF THE RELATIONSHIPS BETWEEN AN ORGANIZATION'S IDENTITY AND ITS COLLABORATIVE REVIEW PROCESSES
(East Carolina University, 2010)This dissertation explores the ways in which organizational identity actually functions within the day-to-day processes of an organization, showing how organizational identity trickles down into collaborative writing ... -
Narrative, Identity, and Sense of Place Discourse : Woman's Club of Fayetteville, North Carolina, 1906-1912
(East Carolina University, 2012)This dissertation analyzes the discourse (the narratives) used by members of the Woman's Club of Fayetteville in Fayetteville, North Carolina, from 1906 through 1912, as they (1) saved the Market House from destruction and ... -
Power and Place : A Case Study Approach to Rethinking Crisis Communication
(East Carolina University, 2010)This dissertation examines a 2003 explosion at a pharmaceutical plant in Kinston, North Carolina against the framework of both crisis communication theory and critical discourse analysis theory. In the wake of the explosion, ... -
"SURPRISE! YOU'RE DEAD!" : THE DEEPWATER HORIZON DISASTER AND OPENING STATEMENTS IN THE COURT OF PUBLIC OPINION
(East Carolina University, 2014)This dissertation explores the ways in which various powerful groups used different genres of opening statements to create and control the version of the reality of a high stakes situation, namely, the April 20, 2010 ... -
Visualizing Images in Writing : Pedagogical and Professional Implications of Image Analysis
(East Carolina University, 2013)A recent and growing discussion among rhetoric and composition scholars has emerged surrounding the ways in which images influence the evolving nature of contemporary text. For the most part, scholars in the field agree ...