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Usage Error in Technical Communication
(East Carolina University, 2014)
College students who seek careers as technical communicators must master technical writing and editing skills to succeed in the workplace. Effective technical communication stems from the communicator's ability to perceive ...
CORPORATE ADVOCACY DISCOURSE : A CRITICAL DISCOURSE ANALYSIS OF CORPORATE POLITICAL ACTION LANGUAGE
(East Carolina University, 2014)
Fairclough (2003) argues that there is a discourse of globalization - one in which globalization is inevitable and inherently a good thing. Ideological in nature, this discourse is based on the assumption globalization is ...
Cross-cultural Online Learning in Technical Communication Courses: Aiming for Intercultural Competence
(East Carolina University, 2017-05-03)
Teaching online in cross-cultural contexts is still a fairly new phenomenon. My research explores the impact of culture on the learners and instructors in four technical communication online courses. My study uses a ...
The Need for Educating Technical Communicators on the Changing Face of Copyright and its Impact on the Public Domain and Fair Use
(East Carolina University, 2014)
This thesis presents a framework for understanding the historical basis of copyright in the United States and the impact that recent events have had upon the public domain and fair use. The necessity of technical communicators ...
Visualizing Images in Writing : Pedagogical and Professional Implications of Image Analysis
(East Carolina University, 2013)
A recent and growing discussion among rhetoric and composition scholars has emerged surrounding the ways in which images influence the evolving nature of contemporary text. For the most part, scholars in the field agree ...
Power and Place : A Case Study Approach to Rethinking Crisis Communication
(East Carolina University, 2010)
This dissertation examines a 2003 explosion at a pharmaceutical plant in Kinston, North Carolina against the framework of both crisis communication theory and critical discourse analysis theory. In the wake of the explosion, ...
Decolonizing Education : A Critical Discourse Analysis of Post-Secondary Humanities Textbooks
(East Carolina University, 2012)
This dissertation examines nine post-secondary humanities textbooks published between 2001 and 2011 using an approach that includes both qualitative and quantitative methodology to analyze the written and visual content ...
Narrative, Identity, and Sense of Place Discourse : Woman's Club of Fayetteville, North Carolina, 1906-1912
(East Carolina University, 2012)
This dissertation analyzes the discourse (the narratives) used by members of the Woman's Club of Fayetteville in Fayetteville, North Carolina, from 1906 through 1912, as they (1) saved the Market House from destruction and ...
BRANDING THE NORTH CAROLINA MUSEUM OF ART : PLANNING AND IMPLEMENTING A PUBLIC IDENTITY
(East Carolina University, 2013)
This dissertation examines the North Carolina Museum of Art's planning and implementation of a brand identity. To understand the planned identity, I studied the intentions of the Museum's leadership, of the architect who ...
ETHOS AND COOPERATIVE BEHAVIOR : AN EXPLORATION OF THE RELATIONSHIPS BETWEEN AN ORGANIZATION'S IDENTITY AND ITS COLLABORATIVE REVIEW PROCESSES
(East Carolina University, 2010)
This dissertation explores the ways in which organizational identity actually functions within the day-to-day processes of an organization, showing how organizational identity trickles down into collaborative writing ...