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    AuthorMurray, Alison K. (1)SubjectAviator Brewery (1)Beer tourism (1)
    Brand loyalty (1)
    Brand loyalty--North Carolina (1)Consumer experience tourism (1)Marketing (1)Microbreweries--North Carolina (1)Mother Earth Brewery (1)Neolocalism (1)Sustainability (1)... View MoreDate Issued2012 (1)Has File(s)
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    Factors Influencing Brand Loyalty to Craft Breweries in North Carolina 

    Murray, Alison K. (East Carolina University, 2012)
    In 2005 North Carolina passed a law allowing breweries to give product samples to employees and guests. The law also changed the definition of a malt beverage and increased the amount of alcohol by volume (ABV) from 6%ABV ...

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