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Factors Influencing Brand Loyalty to Craft Breweries in North Carolina
(East Carolina University, 2012)
In 2005 North Carolina passed a law allowing breweries to give product samples to employees and guests. The law also changed the definition of a malt beverage and increased the amount of alcohol by volume (ABV) from 6%ABV ...
Consumer Purchasing in Sustainable Tourism : Attraction Sustainability and Its Impact on Decision-Making
(East Carolina University, 2014)
The green movement has generated an increase in research on consumer behavior towards green products and services. The purpose of this study was to explore the factors that influence consumers to choose sustainable attractions ...