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Factors Influencing Brand Loyalty to Craft Breweries in North Carolina
(East Carolina University, 2012)
In 2005 North Carolina passed a law allowing breweries to give product samples to employees and guests. The law also changed the definition of a malt beverage and increased the amount of alcohol by volume (ABV) from 6%ABV ...
Exploring the Role of Photography in Agritourism Marketing
(East Carolina University, 2014)
the purpose of this study is to explore which elements of photographs used in the marketing of agritourism are most effective at reaching consumers. The application of the grounded theory method serves as the methodology ...