Evolving IQOS packaging designs change perceptions of product appeal, uniqueness, quality, and safety: A randomized experiment, 2018, USA

Lee, Joseph G. L.2022-01-182022-01-182019-080964-4563http://hdl.handle.net/10342/9506en-USpackaging designsperceptionsproduct appealEvolving IQOS packaging designs change perceptions of product appeal, uniqueness, quality, and safety: A randomized experiment, 2018, USAArticle10.1136/tobaccocontrol-2018-054910