Tran, Trang P.Furner, Christopher P.2023-02-012023-02-0120221941-627Xhttp://hdl.handle.net/10342/12083en-USBrand Co-CreationBrand LoyaltyBranded AppsThe Effects of Task Service Fit on Brand Loyalty: A Study of Branded AppsArticle10.4018/IJESMA.285545