Seeing is Believing: The Effects of Images on Trust and Purchase Intent in eWOM for Hedonic and Utilitarian Products

Zinko, Robertde Burgh-Woodman, HeleneFurner, Zhan ZhangKim, Soo Jung2022-06-222022-06-222021-031546-2234http://hdl.handle.net/10342/10721enConsumer BehaviorE-CommercePurchase IntentionSeeing is Believing: The Effects of Images on Trust and Purchase Intent in eWOM for Hedonic and Utilitarian ProductsArticle10.4018/JOEUC.20210301.oa5