Product Placement Strategy in Film: Understanding and Implementing the Process to Increase Brand Awareness

Gomez-Weston, Adriana2016-06-132016-06-132016-04http://hdl.handle.net/10342/5564Presented online for the 2016 Research and Creative Achievement Week. Blog website: http://blog.ecu.edu/sites/adrianagomezwatson/I decided to create a mock product placement strategy uniting a developing film, an established apparel brand, and a principal actor.en-USProduct placementProduct placement strategyFilmsProduct Placement Strategy in Film: Understanding and Implementing the Process to Increase Brand AwarenessPresentation