Furner, Christopher P.Zinko, RobertPatrick, AngelaGaines, ShalandaKim, Mi DyaNegri, MatthewOrellana, ElsyTorres, ShelbyVillarreal, Carmen2022-10-142022-10-142021-06-280718-1876http://hdl.handle.net/10342/11523en-USelectronic word of mouthonline reviewscompany responsesResponding to Negative Electronic Word of Mouth to Improve Purchase IntentionArticle10.3390/jtaer16060109