Carr, Patrick L.2009-12-032011-05-162009-12-032011-05-162009-12 Serials Review; 35:4 p. 272-277http://hdl.handle.net/10342/1993Depressed economic times often lead libraries to consider new practices, including alternatives to the traditional subscription model. This column discusses a pay-per-view (PPV) model for acquiring journal articles whereby a library creates an account with a content provider through which authenticated users can purchase articles at the library’s expense. To gain insight into the current use of this model, the paper draws on both a literature review and the results of a survey assessing the practices of academic libraries with experience acquiring articles through unmediated, user-initiated pay-per-view transactions. The future of the PPV model as well as issues and challenges that it raises are also considered.en-USPay-per-view acquisitionLibrary acquisitionsElectronic journalsArticle10.1080/00987913.2009.10765255