Browsing by Author "Furner, Christopher P."
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The Effects of Task Service Fit on Brand Loyalty: A Study of Branded Apps
Tran, Trang P.; Furner, Christopher P. (2022) -
Responding to Negative Electronic Word of Mouth to Improve Purchase Intention
Furner, Christopher P.; Zinko, Robert; Patrick, Angela; Gaines, Shalanda; Kim, Mi Dya; Negri, Matthew; Orellana, Elsy; Torres, Shelby; Villarreal, Carmen (2021-06-28)