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Author | Tran, Trang P. | |
Author | Furner, Christopher P. | |
Date Accessioned | 2023-02-01T16:29:27Z | |
Date Available | 2023-02-01T16:29:27Z | |
Date of Issue | 2022 | |
ISSN | 1941-627X | |
Identifier (URI) | http://hdl.handle.net/10342/12083 | |
Language | en_US | en_US |
Subject | Brand Co-Creation | en_US |
Subject | Brand Loyalty | en_US |
Subject | Branded Apps | en_US |
Title | The Effects of Task Service Fit on Brand Loyalty: A Study of Branded Apps | en_US |
Type | Article | en_US |
Identifier (DOI) | 10.4018/IJESMA.285545 | |
Journal Name | International Journal of E-Services and Mobile Applications | en_US |
Journal Volume | 14 | en_US |
Journal Issue | 1 | en_US |