Browsing College of Business by Author "Zinko, Robert"
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Responding to Negative Electronic Word of Mouth to Improve Purchase Intention
Furner, Christopher P.; Zinko, Robert; Patrick, Angela; Gaines, Shalanda; Kim, Mi Dya; Negri, Matthew; Orellana, Elsy; Torres, Shelby; Villarreal, Carmen (2021-06-28) -
Seeing is Believing: The Effects of Images on Trust and Purchase Intent in eWOM for Hedonic and Utilitarian Products
Zinko, Robert; de Burgh-Woodman, Helene; Furner, Zhan Zhang; Kim, Soo Jung (2021-03)