Browsing Honors College by Author "Keeter, Caroline"
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Behind the Brands: Analyzing the Characteristics of Social Media Influencers and Their Relationships With Consumers
Keeter, Caroline (East Carolina University, 2021-05-28)As social media networks become increasingly integral components in the marketing and advertising fields, companies have to find a way to stay relevant. The answer is influencer marketing, a type of social media marketing ...