Browsing Management Information Systems by Author "Kim, Mi Dya"
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Responding to Negative Electronic Word of Mouth to Improve Purchase Intention
Furner, Christopher P.; Zinko, Robert; Patrick, Angela; Gaines, Shalanda; Kim, Mi Dya; Negri, Matthew; Orellana, Elsy; Torres, Shelby; Villarreal, Carmen (2021-06-28)