Browsing Center for Sustainable Tourism by Subject "Marketing"

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  • Exploring the Role of Photography in Agritourism Marketing 

    Joyner, Leah (East Carolina University, 2014)
    the purpose of this study is to explore which elements of photographs used in the marketing of agritourism are most effective at reaching consumers. The application of the grounded theory method serves as the methodology ...

  • Factors Influencing Brand Loyalty to Craft Breweries in North Carolina 

    Murray, Alison K. (East Carolina University, 2012)
    In 2005 North Carolina passed a law allowing breweries to give product samples to employees and guests. The law also changed the definition of a malt beverage and increased the amount of alcohol by volume (ABV) from 6%ABV ...