Browsing by Author "Cross, Emily"
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IMPULSE BUYING: HOW DIGITAL MARKETING IS INFLUENCING THE MILLENNIAL GENERATION’S IMPULSIVE SPENDING
Cross, Emily (East Carolina University, 2022-05-06)Impulse buying, in its most simplest form, is the process of making a purchase one had not intended to make (Cruze, 2020). Impulse buys can be small, they can also include larger items such as cars and computers. Millennials, ...