Browsing by Subject "Advertising--Psychological aspects"
Now showing items 1-2 of 2
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Organizing Desire
(East Carolina University, 2010)This thesis investigates how American culture internalizes, processes, and acts on data received through mass media. -
WEIGHT STIGMA AND MEDIA: AN EXAMINATION OF THE EFFECT OF ADVERTISING CAMPAIGNS ON WEIGHT STIGMA, INTERNALIZED WEIGHT BIAS, BODY IMAGE, SELF-ESTEEM, AND AFFECT
(East Carolina University, 2019-07-08)The terms weight stigma and weight bias have been used interchangeably to refer to the negative beliefs, attitudes, and stereotypes about someone due to their weight status, and these beliefs may be internalized when ...