Browsing by Subject "Event leveraging"
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The Engaged Learner: Undergraduate Research and the Super Bowl
(2024-01)Laudable attempts within the sport management discipline, such as the North American Society for Sport Management (NASSM) Teaching & Learning Fair and the Sport Management Education Journal (SMEJ), have been made to enhance ... -
Girls With Game: Sport and Community Development Strategies
(2023-06-19)This case focuses on the Little League Softball World Series and the potential interest and growth of youth softball. The case outlines current trends and highlights potential opportunities to grow the game after a 2020 ...