Marketing and Supply Chain Management
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Item Open Access The Effects of Task Service Fit on Brand Loyalty: A Study of Branded Apps(2022) Tran, Trang P.; Furner, Christopher P.Item Open Access Evaluating Learning Space Designs for Flipped and Collaborative Learning: A Transactional Distance Approach(2021) Swart, William; MacLeod, KenItem Restricted Efficiency Analysis of Women's Collegiate Athletics(East Carolina University, 2018-05-01) Nandwani, Meenal; Falasca, Mauro; Marketing and Supply Chain ManagementAllegations of lack of institutional control, unethical conduct and out-of-control spending by university athletic departments have prompted the necessity to investigate the efficiency of collegiate sports programs. This investigation develops a novel analytical approach to measure the efficiency of university athletic departments. This study specifically focuses on three primary indicators of intercollegiate athletic success (total revenues generated, student-athlete graduation rate, and athletic performance) within the context of women’s athletics programs. The findings of this study suggest that certain women’s athletic programs are more financially efficient than others and provide potential solutions to increase the efficiency of athletic departments.Item Open Access Sustainability Attitudes of College Students as Future Business Leaders(East Carolina University, 2018-05-03) Hinton, Garrett William; Kirchoff, Jon; Marketing and Supply Chain ManagementLimited time and finite resources are motivating firms to make significant changes in policy and business practices to maintain profits, sustain the environment, and further a companies’ strategic goals. Managers now value sustainability information and do not discard sustainability activities as being a burden for a firm's financial viability. This is a step in the right direction, but the current CEOs and leaders of today’s business world will only drive businesses for so long and will eventually hand to reins to a new generation of business leaders. The future of business lies with college students, the soon-to-be future employees in the business world. Sustainability has become an almost ubiquitous term at colleges and universities across the United States and world. Professors and managers can stress the importance of sustainable business practices to their students and employees respectively, but are they listening and comprehending? Several recent studies on business education indicate that including sustainability as a topic in the curriculum of universities and business schools is becoming a trend. Introducing a select few students is just the first step though. To witness real change, sustainability must become a focus across all curriculums. This is just the first piece to our two-pronged question. Whether students are conceptualizing sustainability remains to be seen. During the Spring, 2018 semester, an electronic survey will be distributed to undergrads in classrooms through Qualtrics Solutions. Survey participants undergrad students currently studying supply chain management at East Carolina University. These are students who have been introduced to the concept of sustainability. We will be testing to see what their attitudes and behaviors towards the concept are, and if there is any effect on their employment choices later in life.Item Open Access Mastering Branding Application: The Relationship Between University Branding and Program Enrollment(East Carolina University, 2018-05-01) Flowers, Allison; Rowe, William; Marketing and Supply Chain ManagementIn recent years, university enrollment, in particular that of Master of Business Administration programs (MBA), has experienced a noticeable decline. Though there are a number of factors that may affect enrollment rates, a university’s marketing and branding are two facets of its persona that may have a significant impact. The purpose of this study is to define the characteristics of the ECU MBA brand and to develop a strategy that can be utilized to increase the quality of its perception from the viewpoints of current students. In terms of methodology, qualitative and quantitative data were gathered by implementing surveys among current ECU College of Business students. It can be concluded that there is a high level of brand recognition and brand loyalty to the ECU MBA program among undergraduate students surveyed. This study suggests ECU may combat negative enrollment trends by focusing marketing efforts around these student perceptions.Item Open Access THE RELATIONSHIP OF ORGANIZATIONAL QUALITY MANAGEMENT PRACTICE WITH SUPPLY CHAIN RISK MANAGEMENT PROGRAM MATURITY(2015) Florio, Tyler; Dellana, Scott; Marketing and Supply Chain ManagementVarious companies covering a wide variety of industries are ISO certified. Because ISO is intended to unify and improve business practices as a whole, the question raises itself: Are companies who are ISO certified better equipped to handle risk? Companies using ISO 9000 and ISO 31000, specifically, are the top candidates to potentially be best equipped to handle any issues pertaining to risk. Researching companies who have ISO certifications and how their business has improved since implementing ISO standards can help us to better understand if these standardizations actually assist in protecting a company’s assets, operations, and its structure. Companies who do not use standards of quality certifications will also be assessed to see how they efficiently there business runs and how they handle risk. This research will assist in verifying the following statement: A company's use of standardized quality certifications, specifically International Standard of Organization certifications, ensure a high level of risk aversion and correction through more efficient business standards and practices when implemented compared to the level of risk management of companies who do not implement these certifications.Item Open Access Marketing Development with New Detroit Resto-Mods(2015) Schachle, Brendan; Zemanek, James E. Jr; Marketing and Supply Chain ManagementThis project gave me the ability to combine the two different types of Senior Honors Projects, the research-based thesis paper and the creative endeavor. I started out doing research into the company New Detroit Resto-Mods, a local small business that specializes in the restoration of American muscle cars. I also performed research in the automotive restoration industry and the environment around the company. The creative aspect started when I began helping develop things that would aid the company in growing from a relatively small business based on a love and enthusiasm for classic American muscle into what has the potential to be a larger business that is able to serve a variety of customers.