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    The Impact Influencers Have on the Buying Habits of Individuals

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    Author
    Deatherage, Isabella
    Abstract
    Social media has given rise to a new type of celebrity, commonly known as an “influencer.” An influencer, in theory, influences the opinions of others, but how much of an influence do they actually have? This study analyzes the true power over people’s opinions these micro-celebrities possess. Through a survey of 278 individuals, comments on posts, and looking at purchase trends it was determined the impact. The study found that people want to trust who they are buying from, and they feel a higher level of trust from these individuals. The findings reflect that people will change their opinions, purchase products, and listen to influencers.
    URI
    http://hdl.handle.net/10342/10833
    Subject
    Influencers, Social Media, Impact
    Date
    2022-05-04
    Citation:
    APA:
    Deatherage, Isabella. (May 2022). The Impact Influencers Have on the Buying Habits of Individuals (Honors Thesis, East Carolina University). Retrieved from the Scholarship. (http://hdl.handle.net/10342/10833.)

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    MLA:
    Deatherage, Isabella. The Impact Influencers Have on the Buying Habits of Individuals. Honors Thesis. East Carolina University, May 2022. The Scholarship. http://hdl.handle.net/10342/10833. February 02, 2023.
    Chicago:
    Deatherage, Isabella, “The Impact Influencers Have on the Buying Habits of Individuals” (Honors Thesis., East Carolina University, May 2022).
    AMA:
    Deatherage, Isabella. The Impact Influencers Have on the Buying Habits of Individuals [Honors Thesis]. Greenville, NC: East Carolina University; May 2022.
    Collections
    • Honors College
    Publisher
    East Carolina University

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