Browsing Graduate Studies by Author "Kline, Carol"
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Consumer Purchasing in Sustainable Tourism : Attraction Sustainability and Its Impact on Decision-Making
Rubright, Heather L. (East Carolina University, 2014)The green movement has generated an increase in research on consumer behavior towards green products and services. The purpose of this study was to explore the factors that influence consumers to choose sustainable attractions ... -
Exploring the Role of Photography in Agritourism Marketing
Joyner, Leah (East Carolina University, 2014)the purpose of this study is to explore which elements of photographs used in the marketing of agritourism are most effective at reaching consumers. The application of the grounded theory method serves as the methodology ... -
Factors Influencing Brand Loyalty to Craft Breweries in North Carolina
Murray, Alison K. (East Carolina University, 2012)In 2005 North Carolina passed a law allowing breweries to give product samples to employees and guests. The law also changed the definition of a malt beverage and increased the amount of alcohol by volume (ABV) from 6%ABV ... -
Impacts of Arts Centers on Communities
Delconte, John D. (East Carolina University, 2013)The arts and culture have been shown to foster economic development by attracting workers and businesses in the knowledge industry, spur tourism, and improve the housing market. However, regardless of whether the arts and ... -
A Study of Travelers' Foodie Activity Dimensions, Demographic Characteristics, and Trip Behaviors
Green, Erin (East Carolina University, 2013)People who identify themselves as foodies may do so for vastly different reasons. From interests in sustainable agriculture to gardening, they differ in their lifestyles and behaviors. These interests can be grouped into ... -
Sustaining Tourism in Cuba : A Qualitative Examination of Perceived Entrepreneurial Climate Elements among Tourism Industry Professionals
Hingtgen, Nathan (East Carolina University, 2013)As the Cuban government seeks to develop a strong private sector and alleviate stress to provide employment for its citizens, creating a climate conducive to private enterprise formation warrants immediate attention. ...