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Consumer Purchasing in Sustainable Tourism : Attraction Sustainability and Its Impact on Decision-Making
(East Carolina University, 2014)
The green movement has generated an increase in research on consumer behavior towards green products and services. The purpose of this study was to explore the factors that influence consumers to choose sustainable attractions ...
Investigating Energy Consumption of Coastal Vacation Rental Homes
(East Carolina University, 2014)
In 2007, vacation rental properties in the United States accounted for more than 22% of the domestic lodging market. These properties are a unique segment of the lodging industry due to their residential design and ...
Legislative Perceptions of Sustainable Tourism : The Case of the North Carolina General Assembly
(East Carolina University, 2011)
The tourism industry is the second largest contributor to North Carolina's economy. The traditional thrust behind many national and state tourism policies has focused on the industry's employment potential and opportunities ...
A Study of Travelers' Foodie Activity Dimensions, Demographic Characteristics, and Trip Behaviors
(East Carolina University, 2013)
People who identify themselves as foodies may do so for vastly different reasons. From interests in sustainable agriculture to gardening, they differ in their lifestyles and behaviors. These interests can be grouped into ...
Types of Forecast and Weather-Related Information Used among Tourism Businesses in Coastal North Carolina
(East Carolina University, 2014)
This study profiles the coastal tourism sector, a large and diverse consumer of climate and weather information. It is crucial to provide reliable, accurate and relevant resources for the climate and weather-sensitive ...
STAKEHOLDERS' ATTITUDES TOWARDS SUSTAINABLE TOURISM DEVELOPMENT IN COASTAL COMMUNITIES
(East Carolina University, 2011)
As North Carolina's coastal communities face challenges in maintaining the quality of the natural and cultural resources that drive their tourism economy the need for sustainable actions in tourism development is made ...
Factors Influencing Brand Loyalty to Craft Breweries in North Carolina
(East Carolina University, 2012)
In 2005 North Carolina passed a law allowing breweries to give product samples to employees and guests. The law also changed the definition of a malt beverage and increased the amount of alcohol by volume (ABV) from 6%ABV ...
Diversifying Eastern North Carolina Heritage Sites : Tour Guides' Perspectives
(East Carolina University, 2014)
Tour guides from six Eastern North Carolina heritage sites were interviewed to assess minority participation. The sites in this study focus on museums, plantations, and towns. A further comparison was done between site ...
Exploring the Role of Photography in Agritourism Marketing
(East Carolina University, 2014)
the purpose of this study is to explore which elements of photographs used in the marketing of agritourism are most effective at reaching consumers. The application of the grounded theory method serves as the methodology ...
Impacts of Arts Centers on Communities
(East Carolina University, 2013)
The arts and culture have been shown to foster economic development by attracting workers and businesses in the knowledge industry, spur tourism, and improve the housing market. However, regardless of whether the arts and ...