An Overview of the Implementation and Effectiveness of the CATCH My Breath Program Within a Rural Eastern North Carolina High School

Abstract

Background: Adolescent e-cigarette use continues to increase, with tobacco companies targeting younger populations through social media and other outlets (Jones & Salzman, 2020). Despite increased e-cigarette use, knowledge surrounding e-cigarette ingredients and their effects on health is inadequate (Morean et al., 2019; Jones & Salzman, 2020). The need for youth vaping prevention education is significant across the nation, and the CATCH My Breath program is an evidence-based program designed specifically to combat the youth vaping epidemic. Objectives: The purpose of this study was to implement the CATCH My Breath program within a rural high school setting and evaluate the program’s effectiveness through student survey data. Methods: Optional, anonymous pre- and post- surveys were administered before and after the implementation of the CATCH My Breath program. The purpose of the surveys was to gather data regarding the program’s effectiveness, as well as perceptions and opinions of the program. Results: Respondents reported a lack of information surrounding e-cigarette components and the health implications of their use. The CATCH My Breath program was effective in educating students, decreasing positive expectations about vaping, diminishing the belief that youth vaping is common, and in reducing the susceptibility and likelihood of vaping. Implications: The results of this study indicate the need for improved youth vaping prevention education efforts and the implementation of these programs in schools.