Destination Recreation : A Generational Exploration of Psychographic Characteristics related to Vacation Recreation Activity Preferences
Loading...
Date
2013
Access
Authors
Merritt, Ryan T.
Journal Title
Journal ISSN
Volume Title
Publisher
East Carolina University
Abstract
This study investigated the association between the preferred vacation recreation activities of different generations of travelers and their individual psychographic profile characteristics as based on Stanley Plog's (1972) model. Additionally, an attempt was made to classify recreation activities across the psychographic continuum as either Dependable (Psychocentric) or Venturer (Allocentric) activities, in accordance with respondent scores from Plog's adapted psychographic instrument. The results indicated an overlap between respondent psychographic scores and their projected vacation recreation activity preferences. There were demographic differences in how travelers distributed across Plog's continuum as well, though the data suggested a uniform psychographic distribution across the generational cohorts, providing support for similarly active tourism preferences across the generations.