• Find People
  • Campus Map
  • PiratePort
  • A-Z
    • About
    • Submit
    • Browse
    • Login
    View Item 
    •   ScholarShip Home
    • Academic Affairs
    • College of Engineering and Technology
    • Technology Systems
    • View Item
    •   ScholarShip Home
    • Academic Affairs
    • College of Engineering and Technology
    • Technology Systems
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of The ScholarShipCommunities & CollectionsDateAuthorsTitlesSubjectsTypeDate SubmittedThis CollectionDateAuthorsTitlesSubjectsTypeDate Submitted

    My Account

    Login

    Statistics

    View Google Analytics Statistics

    A Survey of Retailer's Satisfaction

    Thumbnail
    View/ Open
    NakhostinMaher_ecu_0600M_10918.pdf (886.9Kb)
    IRB.docx (17.98Kb)

    Show full item record
    Author
    Nakhostin Maher, Zahra
    Abstract
    The purpose of this exploratory study is to examine the overall satisfaction of retailers' from manufacturers in a supply-chain system, based on selected "Lean" related factors, such as quality, delivery, cost, and pricing. Lean supply chain involves a variety of principles and techniques, all of which have the ultimate goal of eliminating waste and non-value added activities, at all levels in the supply chain in order to satisfy the customer.   To stay competitive, manufacturers have to identify pros and cons in all aspects of their relationships with retailers who are their customers in a supply chain context. Retailers are also in direct contact with consumers who are the most important part of the supply chain system, and hence having an effective interaction with retailers is crucial for manufacturers to have for the success of the whole system.    In this study a survey specifically targeted to the apparel retail industry to find retailers' expectations and performance of manufacturers was conducted. The idea is to help supply chain professionals gain a better understanding of how Lean principles can be applied to their operations.   Analysis of results conducted using the T-test and regression analyses indicate that retailers are generally dissatisfied with their manufacturers in terms of the identified four factors of quality, delivery, cost, and relationships.  
    URI
    http://hdl.handle.net/10342/1823
    Subject
     Industrial engineering; Lean supply chain; Retailers' satisfaction 
    Date
    2013
    Citation:
    APA:
    Nakhostin Maher, Zahra. (January 2013). A Survey of Retailer's Satisfaction (Master's Thesis, East Carolina University). Retrieved from the Scholarship. (http://hdl.handle.net/10342/1823.)

    Display/Hide MLA, Chicago and APA citation formats.

    MLA:
    Nakhostin Maher, Zahra. A Survey of Retailer's Satisfaction. Master's Thesis. East Carolina University, January 2013. The Scholarship. http://hdl.handle.net/10342/1823. March 04, 2021.
    Chicago:
    Nakhostin Maher, Zahra, “A Survey of Retailer's Satisfaction” (Master's Thesis., East Carolina University, January 2013).
    AMA:
    Nakhostin Maher, Zahra. A Survey of Retailer's Satisfaction [Master's Thesis]. Greenville, NC: East Carolina University; January 2013.
    Collections
    • Master's Theses
    • Technology Systems
    Publisher
    East Carolina University

    xmlui.ArtifactBrowser.ItemViewer.elsevier_entitlement

    East Carolina University has created ScholarShip, a digital archive for the scholarly output of the ECU community.

    • About
    • Contact Us
    • Send Feedback