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AFTER SIX YEARS... : AN EXAMINATION OF THE EFFECTIVENESS OF THE ABOVETHEINFLUENCE CAMPAIGN ON ITS INITIAL TARGET AUDIENCE
(East Carolina University, 2011)
In November 2005, the Office of National Drug Control Policy (ONDCP) implemented a new form of the National Youth Anti-Drug Media Campaign (NYAMC). The AboveTheInfluence campaign targets 12-17 year olds, with a specific ...