Advisor | Schneider, Paige P. | en_US |
Author | Iarmolenko, Svitlana | en_US |
Date Accessioned | 2010-09-16T13:17:13Z | en_US |
Date Accessioned | 2011-05-16T21:35:38Z | |
Date Available | 2010-09-16T13:17:13Z | en_US |
Date Available | 2011-05-16T21:35:38Z | |
Date of Issue | 2010 | en_US |
Identifier (URI) | http://hdl.handle.net/10342/2931 | en_US |
Description | The present study is an exploration of Ukraine's destination image as viewed by U.S. college students. Student market is a rapidly growing one and presents opportunities for emerging destinations like Ukraine. A combination of qualitative and quantitative approaches was utilized to investigate the image of Ukraine and build a three-dimensional destination image model. Respondents were asked to answer three open-ended questions and rate the level of their agreement with pre-developed statements that pertain to Ukraine. Concepts conveyed by both methods were distributed along three continuums that comprise the destination image model. Implications for promotional and marketing efforts were suggested. | en_US |
Extent | 105 p. | en_US |
Format Medium | dissertations, academic | en_US |
Publisher | East Carolina University | en_US |
Subject | Recreation | en_US |
Library of Congress Subject Headings | Target marketing--United States | en_US |
Library of Congress Subject Headings | Place marketing--Ukraine | en_US |
Library of Congress Subject Headings | College students--United States--Attitudes | en_US |
Library of Congress Subject Headings | College students--Travel--Ukraine | en_US |
Title | Ukraine's Destination Image as Perceived by U.S. College Students | en_US |
Type | Master's Thesis | en_US |
Department | Recreation and Leisure Facilities and Services Administration | en_US |
Degree | M.S. | en_US |