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  • A survey of energy drink consumption patterns among college students 

    Malinauskas, Brenda M.; Aeby, Victor G.; Overton, Reginald F.; Carpenter-Aeby, Tracy; Barber-Heidal, Kimberly (East Carolina University, 2007-10-31)
    Background: Energy drink consumption has continued to gain in popularity since the 1997 debut of Red Bull, the current leader in the energy drink market. Although energy drinks are targeted to young adult consumers, there ...