An Interview with Yotburd : Creating as a Collector

Abstract

As an artist I believe it is important to present work in a new way rather than continually looking to traditional methods. The context for the presentation and distribution of art is changing and the collectors of art should be changing along with it. The question becomes, as the collector that we know gets older or passes away, how do we reshape the field or re-present our work to find a new collectors? Innovative design, dynamic marketing tools, and attention to craftsmanship can educate and cultivate a new collectors or consumers in the field of contemporary jewelry. This body of work has been created to develop a new consumer base and marketing approach to address those concerns.