Browsing Geography, Planning and Environment by Subject "Motivation research (Marketing)"
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Festival Gap : Comparing Organizers' Perceptions of Visitors to a Survey of Visitors at the Carolina Renaissance Festival, 2005 (East Carolina University, 2006)In many cases, festival organizers simply "guess" at the characteristics and motivations of their visitors. The organization, planning and marketing of festivals can greatly benefit from an analysis of visitors. This ...