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    Media Bias and Public Opinion

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    Author
    Rhodes, Lillie
    Abstract
    This research focuses specifically on media outlets that are considered to be biased and partisan such as Fox News and MSNBC. Understanding how media might affect public opinion is important because it helps us understand how political opinions are formed. With the increasing amount of biased media, especially since around the time of the 2016 presidential campaign, individuals are subject to being persuaded by the media they consume. This research examines these questions because those with strong party identities are less likely to be persuaded by the media. Conversely, those with weaker party attachments might be more easily persuaded. Results show that there are significant relationships between viewing partisan media and that influencing the opinion of presidential candidates. There is not a significant relationship between opinions of presidential candidates and then selecting partisan media
    URI
    http://hdl.handle.net/10342/7309
    Subject
     media bias; opinion; voting; president 
    Date
    2019-05-03
    Citation:
    APA:
    Rhodes, Lillie. (May 2019). Media Bias and Public Opinion (Honors Thesis, East Carolina University). Retrieved from the Scholarship. (http://hdl.handle.net/10342/7309.)

    Display/Hide MLA, Chicago and APA citation formats.

    MLA:
    Rhodes, Lillie. Media Bias and Public Opinion. Honors Thesis. East Carolina University, May 2019. The Scholarship. http://hdl.handle.net/10342/7309. March 03, 2021.
    Chicago:
    Rhodes, Lillie, “Media Bias and Public Opinion” (Honors Thesis., East Carolina University, May 2019).
    AMA:
    Rhodes, Lillie. Media Bias and Public Opinion [Honors Thesis]. Greenville, NC: East Carolina University; May 2019.
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    • Honors College
    Publisher
    East Carolina University

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