• Find People
  • Campus Map
  • PiratePort
  • A-Z
    • About
    • Submit
    • Browse
    • Login
    View Item 
    •   ScholarShip Home
    • Other Campus Research
    • Open Access
    • View Item
    •   ScholarShip Home
    • Other Campus Research
    • Open Access
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of The ScholarShipCommunities & CollectionsDateAuthorsTitlesSubjectsTypeDate SubmittedThis CollectionDateAuthorsTitlesSubjectsTypeDate Submitted

    My Account

    Login

    Statistics

    View Google Analytics Statistics

    Tweeting the meeting: An in-depth analysis of Twitter activity at kidney week 2011

    Thumbnail
    View/ Open
    Tweeting_the_Meeting_An_InDept.PDF (350.6Kb)

    Show full item record
    
    Author
    Desai, Tejas; Shariff, Afreen; Shariff, Aabid; Kats, Mark; Fang, Xiangming; Christiano, Cynthia; Ferris, Maria
    Abstract
    In recent years, the American Society of Nephrology (ASN) has increased its efforts to use its annual conference to inform and educate the public about kidney disease. Social media, including Twitter, has been one method used by the Society to accomplish this goal. Twitter is a popular microblogging service that serves as a potent tool for disseminating information. It allows for short messages (140 characters) to be composed by any author and distributes those messages globally and quickly. The dissemination of information is necessary if Twitter is to be considered a tool that can increase public awareness of kidney disease. We hypothesized that content, citation, and sentiment analyses of tweets generated from Kidney Week 2011 would reveal a large number of educational tweets that were disseminated to the public. An ideal tweet for accomplishing this goal would include three key features: 1) informative content, 2) internal citations, and 3) positive sentiment score. Informative content was found in 29% of messages, greater than that found in a similarly sized medical conference (2011 ADA Conference, 16%). Informative tweets were more likely to be internally, rather than externally, cited (38% versus 22%, p<0.0001), thereby amplifying the original information to an even larger audience. Informative tweets had more negative sentiment scores than uninformative tweets (means -0.162 versus 0.199 respectively, p<0.0001), therefore amplifying a tweet whose content had a negative tone. Our investigation highlights significant areas of promise and improvement in using Twitter to disseminate medical information in nephrology from a scientific conference. This goal is pertinent to many nephrology-focused conferences that wish to increase public awareness of kidney disease.
    URI
    http://hdl.handle.net/10342/7925
    Date
    2012-07-05
    Citation:
    APA:
    Desai, Tejas, & Shariff, Afreen, & Shariff, Aabid, & Kats, Mark, & Fang, Xiangming, & Christiano, Cynthia, & Ferris, Maria. (July 2012). Tweeting the meeting: An in-depth analysis of Twitter activity at kidney week 2011. PLoS ONE, (7:7), p.1-9. Retrieved from http://hdl.handle.net/10342/7925

    Display/Hide MLA, Chicago and APA citation formats.

    MLA:
    Desai, Tejas, and Shariff, Afreen, and Shariff, Aabid, and Kats, Mark, and Fang, Xiangming, and Christiano, Cynthia, and Ferris, Maria. "Tweeting the meeting: An in-depth analysis of Twitter activity at kidney week 2011". PLoS ONE. 7:7. (1-9.), July 2012. April 23, 2021. http://hdl.handle.net/10342/7925.
    Chicago:
    Desai, Tejas and Shariff, Afreen and Shariff, Aabid and Kats, Mark and Fang, Xiangming and Christiano, Cynthia and Ferris, Maria, "Tweeting the meeting: An in-depth analysis of Twitter activity at kidney week 2011," PLoS ONE 7, no. 7 (July 2012), http://hdl.handle.net/10342/7925 (accessed April 23, 2021).
    AMA:
    Desai, Tejas, Shariff, Afreen, Shariff, Aabid, Kats, Mark, Fang, Xiangming, Christiano, Cynthia, Ferris, Maria. Tweeting the meeting: An in-depth analysis of Twitter activity at kidney week 2011. PLoS ONE. July 2012; 7(7) 1-9. http://hdl.handle.net/10342/7925. Accessed April 23, 2021.
    Collections
    • Open Access

    xmlui.ArtifactBrowser.ItemViewer.elsevier_entitlement

    East Carolina University has created ScholarShip, a digital archive for the scholarly output of the ECU community.

    • About
    • Contact Us
    • Send Feedback