• Find People
  • Campus Map
  • PiratePort
  • A-Z
    • About
    • Submit
    • Browse
    • Login
    View Item 
    •   ScholarShip Home
    • Other Campus Research
    • Open Access
    • View Item
    •   ScholarShip Home
    • Other Campus Research
    • Open Access
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of The ScholarShipCommunities & CollectionsDateAuthorsTitlesSubjectsTypeDate SubmittedThis CollectionDateAuthorsTitlesSubjectsTypeDate Submitted

    My Account

    Login

    Statistics

    View Google Analytics Statistics

    A National Study of Social Media, Television, Radio, and Internet Usage of Adults by Sexual Orientation and Smoking Status: Implications for Campaign Design

    Thumbnail
    View/ Open
    ijerph-14-00450-v2.pdf (295.5Kb)

    Show full item record
    
    Author
    Seidenberg, Andrew B.; Jo, Catherine L.; Ribisl, Kurt M.; Lee, Joseph G. L.; Buchting, Francisco O.; Kim, Yoonsang; Emery, Sherry L.
    Abstract
    Background: Smoking rates among lesbian, gay, and bisexual (LGB) people significantly exceed that of heterosexuals. Media interventions are an important part of tobacco control efforts, but limited information is available on LGB people’s media use. Methods: A nationally representative sample of 12,900 U.S. adults completed an online questionnaire assessing media use, smoking status, and demographic information. Multivariable logistic regression was used to assess relationships between media use with sexual orientation and smoking status. Results: A total of 590 (4.6%) respondents identified as LGB, of which 29% were smokers. Regardless of sexual orientation and smoking status, the Internet was the most popular media channel used, followed by television and radio. LGB respondents had significantly greater odds of having accounts on social media websites, accessing Facebook daily, and being a frequent Internet user, compared to heterosexual respondents. Similar media use was found between smokers and non-smokers, but smokers had greater odds of being frequent television viewers and frequent Internet users, compared to non-smokers. Conclusions: Compared to heterosexuals, LGB respondents reported greater use of the Internet, especially social media. Media campaigns targeting LGB populations can maximize reach by utilizing social media alongside traditional media channels.
    URI
    http://hdl.handle.net/10342/8015
    Date
    2017-04-21
    Citation:
    APA:
    Seidenberg, Andrew B., & Jo, Catherine L., & Ribisl, Kurt M., & Lee, Joseph G. L., & Buchting, Francisco O., & Kim, Yoonsang, & Emery, Sherry L.. (April 2017). A National Study of Social Media, Television, Radio, and Internet Usage of Adults by Sexual Orientation and Smoking Status: Implications for Campaign Design. International Journal of Environmental Research and Public Health, (14:4), p.. Retrieved from http://hdl.handle.net/10342/8015

    Display/Hide MLA, Chicago and APA citation formats.

    MLA:
    Seidenberg, Andrew B., and Jo, Catherine L., and Ribisl, Kurt M., and Lee, Joseph G. L., and Buchting, Francisco O., and Kim, Yoonsang, and Emery, Sherry L.. "A National Study of Social Media, Television, Radio, and Internet Usage of Adults by Sexual Orientation and Smoking Status: Implications for Campaign Design". International Journal of Environmental Research and Public Health. 14:4. (.), April 2017. March 03, 2021. http://hdl.handle.net/10342/8015.
    Chicago:
    Seidenberg, Andrew B. and Jo, Catherine L. and Ribisl, Kurt M. and Lee, Joseph G. L. and Buchting, Francisco O. and Kim, Yoonsang and Emery, Sherry L., "A National Study of Social Media, Television, Radio, and Internet Usage of Adults by Sexual Orientation and Smoking Status: Implications for Campaign Design," International Journal of Environmental Research and Public Health 14, no. 4 (April 2017), http://hdl.handle.net/10342/8015 (accessed March 03, 2021).
    AMA:
    Seidenberg, Andrew B., Jo, Catherine L., Ribisl, Kurt M., Lee, Joseph G. L., Buchting, Francisco O., Kim, Yoonsang, Emery, Sherry L.. A National Study of Social Media, Television, Radio, and Internet Usage of Adults by Sexual Orientation and Smoking Status: Implications for Campaign Design. International Journal of Environmental Research and Public Health. April 2017; 14(4) . http://hdl.handle.net/10342/8015. Accessed March 03, 2021.
    Collections
    • Open Access

    xmlui.ArtifactBrowser.ItemViewer.elsevier_entitlement

    East Carolina University has created ScholarShip, a digital archive for the scholarly output of the ECU community.

    • About
    • Contact Us
    • Send Feedback