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    Using Gamification and Social Incentives to Increase Physical Activity and Related Social Cognition among Undergraduate Students in Shanghai, China

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    Author
    Mo, Dandan; Xiang, Mi; Luo, Mengyun; Dong, Yuanyuan; Fang, Yue; Zhang, Shunxing; Zhang, Zhiruo; Liang, Huigang
    Abstract
    Gamification and social incentives are promising strategies to increase the effectiveness of web-based physical activity (PA) interventions by improving engagement. In this study, we designed a PA intervention integrating gamification and social incentives based on the most popular social networking service in China, WeChat. A controlled trial involving 52 Chinese undergraduate students was implemented to evaluate the effectiveness of the intervention. Subjects in the intervention group received a 7-week intervention. PA behavior and related social cognitive variables according to the theory of planned behavior were measured at the baseline and after the intervention. Daily physical activity duration was measured during the intervention. The results showed that PA-related subjective norms, perceived behavior control, and intention, as well as self-reported vigorous physical activity and moderate physical activity in the intervention group, were increased after the intervention, compared with the control group (p <0.05). During the intervention, perceived daily physical activity duration in the intervention group was on the rise, while it declined in the control group (p <0.001). The findings indicate that WeChat-based intervention integrating gamification and social incentives could effectively increase subjectively measured PA and related social cognition among Chinese undergraduate students and that it is a promising way to ameliorate the problem of insufficient PA among youths.
    URI
    http://hdl.handle.net/10342/8360
    Subject
    physical activity, gamification, social incentives, social networking service, WeChat, undergraduate students
    Date
    2019-03-08
    Citation:
    APA:
    Mo, Dandan, & Xiang, Mi, & Luo, Mengyun, & Dong, Yuanyuan, & Fang, Yue, & Zhang, Shunxing, & Zhang, Zhiruo, & Liang, Huigang. (March 2019). Using Gamification and Social Incentives to Increase Physical Activity and Related Social Cognition among Undergraduate Students in Shanghai, China. International Journal of Environmental Research and Public Health, (16:5), p.858. Retrieved from http://hdl.handle.net/10342/8360

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    MLA:
    Mo, Dandan, and Xiang, Mi, and Luo, Mengyun, and Dong, Yuanyuan, and Fang, Yue, and Zhang, Shunxing, and Zhang, Zhiruo, and Liang, Huigang. "Using Gamification and Social Incentives to Increase Physical Activity and Related Social Cognition among Undergraduate Students in Shanghai, China". International Journal of Environmental Research and Public Health. 16:5. (858.), March 2019. March 01, 2021. http://hdl.handle.net/10342/8360.
    Chicago:
    Mo, Dandan and Xiang, Mi and Luo, Mengyun and Dong, Yuanyuan and Fang, Yue and Zhang, Shunxing and Zhang, Zhiruo and Liang, Huigang, "Using Gamification and Social Incentives to Increase Physical Activity and Related Social Cognition among Undergraduate Students in Shanghai, China," International Journal of Environmental Research and Public Health 16, no. 5 (March 2019), http://hdl.handle.net/10342/8360 (accessed March 01, 2021).
    AMA:
    Mo, Dandan, Xiang, Mi, Luo, Mengyun, Dong, Yuanyuan, Fang, Yue, Zhang, Shunxing, Zhang, Zhiruo, Liang, Huigang. Using Gamification and Social Incentives to Increase Physical Activity and Related Social Cognition among Undergraduate Students in Shanghai, China. International Journal of Environmental Research and Public Health. March 2019; 16(5) 858. http://hdl.handle.net/10342/8360. Accessed March 01, 2021.
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