• Find People
  • Campus Map
  • PiratePort
  • A-Z
    • About
    • Submit
    • Browse
    • Login
    View Item 
    •   ScholarShip Home
    • Academic Affairs
    • Honors College
    • View Item
    •   ScholarShip Home
    • Academic Affairs
    • Honors College
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of The ScholarShipCommunities & CollectionsDateAuthorsTitlesSubjectsTypeDate SubmittedThis CollectionDateAuthorsTitlesSubjectsTypeDate Submitted

    My Account

    Login

    Statistics

    View Google Analytics Statistics

    Understanding Blackout Drinking Among Young Adults via Twitter

    Thumbnail
    View/ Open
    MEITRODT-HONORSTHESIS-2020.pdf (409.8Kb)

    Show full item record
    Author
    Meitrodt, Jillian
    Abstract
    This study sought to understand when, where, and with whom adolescents and young adults are engaging in excessive alcohol consumption, often referred to as “blackout drinking”. This form of risky drinking is most prevalent among young adults and is associated with numerous consequences including alcohol-induced memory loss, negative sexual encounters, drug use, and alcohol poisoning. It is important to understand the factors that influence this behavior to develop appropriate prevention and intervention strategies. The social context of a drinking event including where and under what circumstances drinking occurs is associated with levels of alcohol consumption. Furthermore, it is known that young adults use social media to regularly communicate about their behavior. Thus, this study systematically examined what people described about the social context of drinking on Twitter. This study utilized 10,000 randomly sampled Twitter messages or “tweets” related to blackout drinking. Tweets were collected based on key word search criteria such as “blackout”, “blacked out” and “binge drinking”. We then conducted a content analysis of the tweets on coding factors related to social context such as location, size of gathering, event, drug use, type of alcohol consumed, any age references, who purchased the alcohol, the relationship of others present, and the drinking behavior of others present. Results suggested that type of alcohol consumed, location, and relationship of those present were the most relevant factors in portraying blackout drinking. These factors reflect important determinants of alcohol use including alcohol branding and marketing and represent important targets for prevention.
    URI
    http://hdl.handle.net/10342/8677
    Subject
     adolescence; young adults; high intensity drinking; Twitter; social context of alcohol use; content analysis 
    Date
    2020-05-04
    Citation:
    APA:
    Meitrodt, Jillian. (May 2020). Understanding Blackout Drinking Among Young Adults via Twitter (Honors Thesis, East Carolina University). Retrieved from the Scholarship. (http://hdl.handle.net/10342/8677.)

    Display/Hide MLA, Chicago and APA citation formats.

    MLA:
    Meitrodt, Jillian. Understanding Blackout Drinking Among Young Adults via Twitter. Honors Thesis. East Carolina University, May 2020. The Scholarship. http://hdl.handle.net/10342/8677. February 24, 2021.
    Chicago:
    Meitrodt, Jillian, “Understanding Blackout Drinking Among Young Adults via Twitter” (Honors Thesis., East Carolina University, May 2020).
    AMA:
    Meitrodt, Jillian. Understanding Blackout Drinking Among Young Adults via Twitter [Honors Thesis]. Greenville, NC: East Carolina University; May 2020.
    Collections
    • Honors College
    Publisher
    East Carolina University

    xmlui.ArtifactBrowser.ItemViewer.elsevier_entitlement

    East Carolina University has created ScholarShip, a digital archive for the scholarly output of the ECU community.

    • About
    • Contact Us
    • Send Feedback