Browsing North Carolina Collection by Subject "Marketing"
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BRANDING THE NORTH CAROLINA MUSEUM OF ART : PLANNING AND IMPLEMENTING A PUBLIC IDENTITY
(East Carolina University, 2013)This dissertation examines the North Carolina Museum of Art's planning and implementation of a brand identity. To understand the planned identity, I studied the intentions of the Museum's leadership, of the architect who ... -
Factors Influencing Brand Loyalty to Craft Breweries in North Carolina
(East Carolina University, 2012)In 2005 North Carolina passed a law allowing breweries to give product samples to employees and guests. The law also changed the definition of a malt beverage and increased the amount of alcohol by volume (ABV) from 6%ABV ...