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Evolving IQOS packaging designs change perceptions of product appeal, uniqueness, quality, and safety: A randomized experiment, 2018, USA

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LeeEvolvingIQOSpackagingdesigns.pdf (178.58 KB)

Date

2019-08

Authors

Lee, Joseph G. L.

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Keywords

packaging designs, perceptions, product appeal

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URI

http://hdl.handle.net/10342/9506

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Health Education and Promotion